How MoEngage scaled across 19 countries with 100% compliance

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners, enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month; but reaching this global footprint was not without its challenges. Here’s how the company trusted bySamsung, Vodafone, and more handled the complexities of global hiring.

50+

Employees onboarded

19

Countries

100%

Global compliance

Company

MoEngage

Headquarters

APAC

Founded

2014

Industry

B2B SaaS

Company Size

700+ Employees

Website

www.moengage.com

The Challenge

MoEngage helps over 1,000 brands across 35 countries engage with more than 500 million customers each month.

To reach this impressive stage, the customer engagement platform needed to expand its global footprint with speed and compliance.

But without entities in these new geographies, it required a partner to tackle local compliance, visas, and benefits for their global employees, so new markets could be reached without risk.

Moreover, MoEngage had struggled with previous EOR solutions, finding them to be restrictive for the scale and speed of its expansion.

While the team at MoEngage evaluated multiple other solutions in the market, the exceptional customer support and competitive pricing was what helped them make the switch to Multiplier.

The Solution

Today, MoEngage uses Multiplier EOR to employ 50+ resources across 19 countries. Moengage primarily employs resources in Dubai, Indonesia and Singapore.

“The onboarding processes with Multiplier is by far the most flexible and comprehensive product among the EORs I have worked with. Multiplier is our preferred EOR that handles complexities across multiple countries.”

Sumana Ananth

Associate Director of C&B and HR Operations

MoEngage uses Multiplier’s expertise to tackle local nuances. The team has seen significant cost savings with Multiplier managing end-to-end country-wise compliance. This ultimately results in them seeing a reduction in legal fees and having a dependable partner.

“The partnership has been a two-way street with Multiplier. What I like at Multiplier is that the team listens to feedback and acts upon it. The team has a solution for every challenge that we throw at them.”

The people operations team at MoEngage uses Multiplier’s dashboard to get a quick view of their global teams’ status. They are heavy users of the team view, onboarding/offboarding flow, and payroll reports to make their day-to-day process simpler.

While there are multiple features and solutions MoEngage uses within Multiplier, Sumana mentions three things stand out:

What Worked with Multiplier?

Customer support that is a level above
Iron-clad compliance across all countries they hire
Competitive pricing and a true partnership that focuses on helping the customer succeed