Building brands across borders
Authenticity at scale
Brands with purpose grow twice as fast, but how do you scale that purpose across a dozen different cultures without losing your soul? In a world where 88% of consumers say authenticity is non-negotiable, building a global brand is the ultimate balancing act.
Join us for a masterclass in global brand-building with Sarah Reynolds, creative marketing executive and former CMO of HiBob, and Monish Munshi, CMO of Multiplier. These two powerhouse marketers will unpack what it takes to build a purpose-led brand that resonates from New York to New Delhi.
This session moves beyond theory to explore how brand shapes everything from product strategy to company-wide decision-making. Learn how to build scalable systems for localizing your message, empower diverse teams to represent your brand authentically, and create a marketing engine that is both globally consistent and locally loved.
Learn how to create a brand that doesn’t just enter new markets – it connects with them.
Key takeaways
- Build your brand on an emotional connection, a feeling that shows you truly understand your customers
- Empower a fundamentally diverse team to localize your brand's soul and connect authentically across different cultures
- Instead of rules, create a brand framework that guides decisions and keeps your brand’s DNA consistent through change
About the speakers
Sarah Reynolds
Analyst, Lighthouse
Sarah Reynolds is a creative marketing executive and former CMO of HiBob and Udacity, with a strong track record in driving growth through product marketing, brand strategy, demand gen, and content.
As a non-binary leader, they are passionate about pay equity, ethical tech, and people-first digital transformation. Sarah champions inclusive language and representation across all touchpoints.
Monish Munshi
CMO, Multiplier
Monish Munshi is the Chief Marketing Officer at Multiplier, where he also oversees revenue operations. With 20+ years in B2B tech marketing across HP, Red Hat, Freshworks, and Sprinklr, he blends brand, product, and demand into strategy-driven growth.
His expertise spans SaaS, HR tech, and marketing platforms, and he’s passionate about building bold, customer-obsessed marketing teams.
