Brand as a Feeling - Sarah Reynolds
"I think a brand is like a feeling. It's something that is intangible, but it sort of governs how you think about or how you relate to a company or the brand itself."
"I think a brand is like a feeling. It's something that is intangible, but it sort of governs how you think about or how you relate to a company or the brand itself."
Translating the Soul - Sarah Reynolds
"When I take my local brand global, now I have to figure out essentially how to translate or localize my brand, my soul, for that audience across the entire globe."
"When I take my local brand global, now I have to figure out essentially how to translate or localize my brand, my soul, for that audience across the entire globe."
Diversity Is Fundamental - Sarah Reynolds
"If you're trying to connect with people who come from different backgrounds, who better to advise you on how to make that authentic and successful than people who come from different backgrounds?"
"If you're trying to connect with people who come from different backgrounds, who better to advise you on how to make that authentic and successful than people who come from different backgrounds?"
Beyond the Brand Book - Sarah Reynolds
"It's no longer going to be how deep is my brand book or how many guidelines do I have. It's going to be all the intangible human things like soul, like crispness, like understanding your customer."
"It's no longer going to be how deep is my brand book or how many guidelines do I have. It's going to be all the intangible human things like soul, like crispness, like understanding your customer."
A Framework, Not an Artifact - Sarah Reynolds
"If you truly have a soul and you have a framework for how you think and how you respond and how you communicate, then it doesn't matter what gets thrown at you, you know how to respond."
"If you truly have a soul and you have a framework for how you think and how you respond and how you communicate, then it doesn't matter what gets thrown at you, you know how to respond."
