Mobile recruitment is a process where recruiters use handheld devices and advanced mobile technologies to connect with candidates. With the significant growth in remote hiring, mobile recruitment is getting even more momentum among jobseekers and recruiters.
A 2020 study has pointed out that 90% of jobseekers used mobile devices for job hunting. Hence, if recruiters and entrepreneurs do not adopt mobile recruitment practices, they might miss out on losing some of the best talents.
However, before implementing mobile recruitment at a broader level, recruiters must have a clear understanding of this concept. Mobile recruitment is much more than just downloading an application and scheduling interviews.
It takes time to develop a mobile recruitment strategy that attracts suitable talent. In this guide, we have summarized everything about mobile recruitment, its benefits, the latest trends and, the challenges.
Let’s dive in.
What is Mobile Recruitment?
Mobile recruitment is making the appropriate usage of mobile technology and workflow to search, connect, and hire part-time employees, full-time employees, and freelancers. Mobile recruiting can be further segregated into two broad categories:
- Recruiting through mobile
- Hiring workflows on mobile devices
Mobile recruiting creates a flexible hiring experience based entirely on mobile devices. Different parts of mobile recruitment include:
- Social media recruiting
- Job boards and portals
- Carrier-friendly websites
Recruitment workflows include:
- Creation of job posts
- Launching recruitment ad campaigns
- Evaluating candidates’ performance
- Open communication with candidates
To state it more simply, mobile recruitment is all about consolidating tools and processes that enable the mobile-first culture in an organization and create a seamless experience for jobseekers and recruiters.
Why Does Mobile Recruiting Matter?
Millennials and Gen-Z are both mobile-first generations. As of July 2022, 94.4% of US millennials own a smartphone. To get hold of this talent pool, recruiters must be super-adaptive to mobile recruiting practices.
Here is why mobile recruiting is essential:
Hire the best talent through video interviews
Video interviewing has created a revolution in the field of hiring. With video conferencing, candidates and recruiters have complete freedom to connect from anywhere and everywhere.
Video interviewing is an inherent part of mobile talent recruitment. For businesses trying to access the global talent pool, mobile recruitment and video interviewing should be part of their strategy.
The combination of mobile recruitment and video interviewing can help businesses:
- Save time and money
- Get a quick understanding of a candidate’s attitude and personality before meeting them physically
- Speeds up the shortlisting process through short video recordings.
There are multiple video conferencing platforms like Skype, Google Meet, Microsoft Teams, Zoom, etc. These platforms have mobile applications that jobseekers and recruiters can use for a quick interview session.
Open the door to social hiring and analytics
Mobile technology and social media go hand-in-hand as most mobile recruiting apps integrate with popular social platforms. By adopting mobile recruiting, recruiters can open doors to endless opportunities of reaching out to the best talent. Social media platforms like LinkedIn, Twitter, etc., are popular destinations for millennials and Gen-Z.
Did you know that 58% of jobseekers are active on this platform and look for jobs regularly?
Also, social platforms like LinkedIn and Twitter include built-in analytics to track potential candidates. There is enough scope for recruiters to connect and evaluate candidates before approaching them for a role. With mobile recruiting, all these become much more feasible.
Manage the hiring process from anywhere and everywhere
A mobile recruitment software empowers the recruiter to chat with candidates, schedule interviews, and communicate internal feedback – all with a mobile device. This means high flexibility and seamless collaboration between recruiters and jobseekers, irrespective of the location.
An Overview of the Mobile Recruitment Process
Mobile recruiting has become a reliable way to search for, connect with, and hire skilled talent. Organizations can use mobile recruitment apps to reach out to candidates with appropriate skill sets via social media, job boards, and various career sites.
Mobile recruitment is generally a 4-step process:
- Attracting quality candidates through various job portals and apps
- Replacing the manual-resume sharing process with text messages for fast communication with the jobseekers
- Skimming through profiles with the requirements of the open position and shortlist the eligible profiles
- Use analytics to optimize your mobile recruitment campaigns
Top Benefits of Mobile Recruiting
Mobile recruitment enhances candidates’ experience and simplifies the hiring process for the recruiters. Here are a few essential benefits of mobile talent recruitment that businesses should be aware of:
Access jobseekers faster
According to a 2022 global survey, 44% of current employees are looking for new jobs. Mobile is the most convenient way for these jobseekers to search for new opportunities.
Mobile recruitment helps candidates to apply for more jobs within a short span. It further assists the recruiters in reaching out to more candidates quickly.
Greater efficiency in the recruitment process
With the ability to filter and sort candidates, recruiters need less time skimming through their resumes and shortlist the eligible ones. As a result, mobile technology speeds up the recruitment process for organizations and provides them with a competitive edge in the long run.
Strong searching features
Most mobile recruitment apps have a built-in Applicant Tracking System (ATS) that reads multiple file types simultaneously. Hence, it doesn’t matter which file type a candidate submits. Recruiters can search through all documents within seconds and shortlist suitable candidates based on the selected filters.
A mobile recruitment app streamlines the hiring process by enabling the recruiters to quickly search, organize and view candidate information on their mobile and tablets. Furthermore, this information can be automatically entered into the organization’s database.
So, the next time there are similar skill requirements, the recruiters can get all the qualifying resumes from the internal database with a simple search.
Mobile Recruitment Trends Entrepreneurs Must Know of
Over the past decade, mobile recruitment has left a significant impact on global hiring practices. Whether you are a recruiter or a startup founder, hiring new employees will not be easy for you. Identifying the key mobile recruiting trends and adapting them readily makes a difference.
Here are a few mobile recruitment trends that you should know of:
Social media recruitment
Social media is where everyone is! As of 2022, the monthly social media users are 3.6 billion, a number which will only keep increasing. Social media encourages mobile engagement and fast interactions. Recruiters can easily leverage these features to grab the attention of skilled candidates.
Platforms like LinkedIn, Twitter, and Facebook have dedicated job boards, and recruiters can make the most of these tools. Many organizations are using social media to post about vacancies creatively. They are creating compelling content such as videos and carousels to create awareness about their work culture and engage the best talents.
Artificial Intelligence (AI) in recruitment
AI is shaping the global business landscape for good. The recruitment industry is also not behind regarding AI and its significant impacts. For example, screening resumes and profiles used to be two of the most tedious responsibilities for recruiters. However, thanks to AI, automated profile screening frees up much of their time.
AI tools like chatbots remove human biases involved in the recruitment process. It can assess candidates based on pre-decided criteria to ensure fair judgment. AI combined with Natural Language Processing (NLP) technology ensures that each candidate receives personalized communication throughout the hiring process.
Recruiters and hiring managers typically on resume data and interviews to assess a candidate. Hence, if they don’t have accurate data, the assessment of an employee can go wrong, and they may end up selecting someone unsuitable for a role.
Organizations should use predictive analytics to avoid such challenges and hire the best talent in the market. It helps in finding the most eligible candidates through a multi-parameter assessment. These parameters may include education, location, skills, job experience, etc.
Predictive analytics is all about using AI to analyze past information and make accurate future predictions. It can make a great difference for recruiters trying to source candidates with mobile technology. It helps them gain critical insights into a jobseeker’s profile for making informed decisions.
The Dos and Don’ts of Mobile Talent Recruitment
A lot goes into creating the appropriate mobile recruitment strategy. It can be time-consuming and difficult to implement for startup founders and new recruiters. To avoid such challenges, here is a list of dos and don’ts to remember while creating your mobile recruitment strategy:
- Build a seamless, cross-platform experience at each stage of the mobile recruitment process.
- Migrate communication between recruiters and candidates to mobile recruiting apps.
- Simplify the application and screening process to complete it faster.
- Use chatbots for non-critical communications and answering FAQs asked by candidates.
- Select a mobile recruiting app that functions equally well on all devices. Recruiters don’t have any control over which device the candidates will use. If the app collapses on any device, it complicates the process.
- Replace physical interviews with mobile interviews and ensure your mobile recruitment app supports this feature.
- Migrating your entire workflow and internal communication to the mobile environment. Remember that these are more sensitive factors, and businesses should treat these factors with more sensitivity.
- Asking jobseekers for documents/information during the application process forces them to switch between devices. Ideally, the candidates should be able to complete the entire application process from a single device.
- Implementing the mobile recruitment experience solely for the youth. While millennials and Gen-Z are fond of mobile technology, Gen-X is also equally comfortable with modern technologies. So, include messaging for all three demographics.
Implemented Mobile Recruitment already? Here’s the Next Step
Have you mastered mobile talent recruitment already and wondering what’s next?
Well, the next step is onboarding the new employees.
Whether you hire a part-timer, full-timer, or freelancer, onboarding plays a key role in building trust and experience.
To onboard remote employees, businesses need a seamless, quick, and advanced SaaS onboarding platform like Multiplier.