Digital Marketing Manager

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Job Overview

As the digital marketing manager you will be responsible for planning and executing the digital marketing operations of the company, leading and managing the digital marketing team and presenting results to the board. You will also be responsible to increase the customer outreach and customer touch points, develop the social media branding of the company and constantly evaluate the digital marketing campaigns. The manager will also be the decision maker for the choice of social media channels and vendors that serve in the best interests of the company.

Job Duties for Digital Marketing Manager

Here is a list of the duties for which a digital marketing manager will be responsible: 

  • Plan a timeline for the execution of digital marketing campaigns like SEO / SEM, marketing databases, email and social media campaigns
  • Designing, branding and building the social media presence of the company
  • Designing, measuring and assessing of all digital marketing campaigns against OKRs and KPIs
  • Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights
  • Planning and executing experiments and conversion tests and new growth strategies
  • Maximise the outreach to the target audience through digital marketing campaigns
  • Making use of analytical to evaluate customer experience and customer touch points, measure it and improve on it using the result metrics
  • Build the entire digital marketing team in order to increase the social media outreach and increase website traffic
  • Collaborate with digital marketing agencies and other vendors to maximise customer outreach
  • Conduct research on various keywords to increase customer outreach through search engine optimization
  • Monitor the increase in traffic due to new campaigns and take actions accordingly to improve the traffic metrics
  • Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
  • Update the website, social media and content pages periodically

Digital Marketing Manager Salaries

  • The average salary for a digital marketing manager is USD 9,200 per month. Salaries start from USD 7,000 and go up to USD 10,500.
  • The salaries vary over geographies, responsibility portfolio and company and operations size and the candidate’s previous experiences and success of marketing projects.

Digital Marketing Manager Job Qualifications

Here is a list of the qualifications which hiring directors across the globe look for while hiring a digital marketing manager:

  • A Bachelor’s degree in marketing, digital technologies, technology or other related fields 
  • 2 years of experience as a Digital Marketing manager
  • Hands on experience in developing and implementing digital marketing strategies
  • 5 years of experience operating SEO, CRM software, Google Analytics, etc. and understanding SEO best practices
  • Familiarity with web designing and development
  • Prior job experience in web traffic metrics, HTML and web publishing
  • Excellent writing, proofreading and communication skills
  • Detail oriented work style with good time management and organizational skills
  • Knowledge of various analytics platforms

Digital Marketing Manager Job Skills required

Here is a list of few skills which will be helpful in the daily functioning as a digital marketing manager:

  • Excellent written and verbal communication skills as well as organizational skills
  • Excellent IT skills
  • Proficiency with Microsoft Office suite, specially excel and powerpoint
  • Ability to work efficiently maintaining high quality and accuracy
  • Goal oriented and customer oriented
  • Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
  • Ability to attention to detail along with a creative mind
  • Experience in past jobs to optimize landing pages and user funnels
  • A/B and multivariate experiments knowledge
  • Hands on experience of website analytics tools (Google Analytics, WebTrends, etc.) and advertisement serving tools (DART, Atlas, etc)
  • Experience backed skillset in HTML, CSS, JavaScript development and algorithms
  • Ability to understand and cater to the needs of customers and discover the potential markets for the company 
  • Excellent time management and planning skills to ensure meeting deadlines

What to expect as a Digital Marketing Manager

Here’s what it's like to be a digital marketing manager:

  • You will need to research and conduct multiple experiments in order to find the correct marketing channels to reach the target audience.
  • Until you find the correct marketing channels to convey the message, working hours will be odd but this will improve once the channels start working smoothly
  • One should develop IT skills, specially SEO skills where content is most necessary
  • Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.  
  • Managers are expected to continuously update their skillset with emerging technologies in the industry and have a creative mindset to find out newer ways to increase outreach
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