As the chief marketing officer is responsible for the entire sales and marketing operations of the company. They are expected to build and lead the marketing team, set the goals and objectives of the marketing department, plan a timeline for the marketing campaigns and execute the campaigns. They are also responsible to decide the budget and allocate it among different channels of marketing. Moreover, they are responsible for coordinating the marketing plans along with other departments of the company.
Here is a list of the duties for which a chief marketing manager will be responsible:
Here is a list of the qualifications which hiring directors across the globe look for while hiring a chief marketing manager:
Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:
Here’s what it's like to be a chief marketing manager: